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The photo behind the NBA logo has surprisingly humble origins
Getting in touch with Sports Magazine's editor Dick Schaap, Alan trawled the archives for the perfect dynamic image ... design. However, the NBA never admitted to the inspiration behind the logo ...
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How Jerry West became the NBA’s logo
In 1969, NBA Commissioner J. Walter Kennedy hired Siegel’s branding agency to design a new logo for the league. Kennedy was impressed with the work Siegel had done in overseeing Jerry Dior’s ...