Constellation Brands, which distributes beers including Modelo, Corona and Pacifico, has surfed a wave of spending by ...

Forbes contributors publish independent expert analyses and insights. Don Tse is a beverage alcohol writer covering business and innovation. In June 2023, Modelo Especial overtook Bud Light to become ...

Modelo Especial has officially become the bestselling beer in the U.S., surpassing Bud Light among brews purchased at supermarkets and convenience stores. The fact that the Mexican import beat the ...

Person pouring beer from tap into glass - M-Production/Shutterstock An effort two decades in the making has finally come to fruition for Anheuser-Busch. Despite being ...

Michelob Ultra has officially taken the crown as the nation’s best-selling beer – dethroning Modelo Especial. It claimed the top spot as the best-selling beer during the 52 weeks ended Sept. 14, its ...

America's top-selling beer is no longer American. Modelo Especial, the Mexican lager brewed near Mexico City by Constellation Brands, became the top-selling beer in May, overthrowing Bud Light from ...

Bud Light’s sales continued to slump in May. After several weeks of consumers boycotting the Bud Light brand over a partnership with transgender influencer Dylan Mulvaney, Modelo Especial, which is ...

Modelo Especial's U.S. owner and distributor wants to emphasize that the brand's rise to the top of the country's beer market didn't happen overnight. "The fact that we became the No. 1 beer in ...

The fan-favorite beer is launching a limited-edition flavored lager to ‘celebrate the season authentically.’ Modelo launches Noche Especial, a limited-time holiday amber lager. Brew inspired by ...

Modelo Especial beer is expanding its advertising creative beyond featuring celebrities and athletes in a campaign designed to resonate with everyday “fighters.” Titled “Mark Of A Fighter,” four ...