The program builds on the brand's legacy of curating once-in-a-lifetime insider experiences for fans through Michelob ULTRA's Superior Access – in collaboration with the Atlanta Hawks ST. LOUIS ...

RELATED: Nurse that PGA Championship hangover with Dewar’s commemorative 2022 U.S. Open scotch OK, so once you’ve processed the almost impossible irony of all this, it’s actually pretty cool.

More than forty years after Bill Murray, Chevy Chase, Rodney Dangerfield, and Ted Knight made what ESPN once called “perhaps the funniest sports movie ever made,” Michelob Ultra takes Super ...

Michelob Ultra teased the event – billed as “the first-ever real vs. virtual race” – with a debut trailer released ahead of the F1’s U.S. season-closing Las Vegas Grand Prix race on ...

Steve Buscemi, who played the bowler Donny in“The Big Lebowski,” is taking up the sport again for a Michelob Ultra Super Bowl commercial ...

Messi, who has 490 million Instagram followers, continues to expand his global portfolio. He was named brand ambassador for Michelob Ultra in December as part of the company’s sponsorship of the ...

In May 2022, Michelob Ultra claimed to air the world’s first hybrid tennis match, wherein John McEnroe played against versions of himself during different points in his storied career. The activation ...