Social listening has been a major marketing strategy in the recent years, but primarily for larger brands. It's not that smaller businesses didn't need it -- the price point just didn't make much ...

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record ...

For small- to medium-sized business (SMB) owners, monitoring every aspect of their business — from customer opinions to employee productivity to the overall financial health of the organization — can ...

For an agency to be at the top of its social media game, tracking trends is an important part of the strategy. Behind every tweet, Facebook update and Instagram post, there's a desire to connect with ...

Today, a social media marketing campaign is a crucial component of any content marketing strategy. Posting to several accounts multiple times a day, however, can be time-consuming. Smart social media ...

Marketplaces need the best possible infrastructure and framework to incorporate social media monitoring into their surveillance programs. Billions of people use social media regularly, and many spend ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. With the widespread adoption of AI, machine learning, and ...

In the course of an average day there are multiple deadlines and targets to hit, opportunities and requests to respond to and the more routine tasks such as pitching to the media, updating clients on ...

In the course of an average day there are multiple deadlines and targets to hit, opportunities and requests to respond to and the more routine tasks such as pitching to the media, updating clients on ...