Most marketers expect their budgets to increase this year. Sixty-four percent say they anticipate budget increases, according to Nielsen’s 2023 Annual Marketing Report, a study released Tuesday. But ...
It’s no doubt one of the most used acronyms in the world of marketing – ROI (return on investment). Understandable, of course. After all, there’s little point undertaking an activity if it doesn’t pay ...
Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...
analysts in the U.S. are completing work on a project known as “How Marketing Works,” studying historical data across 40 packaged goods companies. As part of long-term impact of media to be the ...
Digital marketing is an indispensable engine for growth. Year over year, big brands allocate a significant portion of their annual marketing budget toward digital channels and—with an ever-increasing ...
A majority of marketers—63%—use generative AI tools, according to AI platform Jasper’s survey of 503 marketing leaders, published in its State of AI in Marketing 2025 report. What’s more, 79% of ...
Several years ago, Zach Epstein was leading marketing measurement initiatives at Google, helping large corporate customers to build out measurement infrastructure. After leaving the tech giant, ...
Midsize retail brands often rely on inflated platform metrics that misrepresent true performance. This analysis explains how marketing attribution software can validate Google and Meta ROAS by ...
NEW YORK--(BUSINESS WIRE)--Vendelux, the leading AI event intelligence platform, today announced its integration with HubSpot, the customer relationship management (CRM) platform for scaling companies ...
Ad measurement is messed up for a lot of reasons: complex customer journeys, an overreliance on last click, attribution windows that are too long or too short. But there’s another reason marketers ...
Marketers are obsessed with accountability, largely because of pressure from CEOs and boards. It’s why so many of us over-index on proving every dollar spent is measurable. But the reality is that ...
How to Actually Get Returns in Your Marketing Efforts The field of newsletter marketing offers a highly cost-efficient channel for achieving high ROI in promotional campaigns, thanks to new AI-powered ...
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