To accurately assess how well your business is performing, you need to develop some quantifiable measures, advises Skillmaker.com. Ideally, your measures will clearly identify those aspects of your ...

Daniela Blei is a historian, writer, and editor of scholarly books. Her writing can be seen at daniela-blei.com/writing. She tweets sporadically: @tothelastpage.

Often the best way to understand a complicated matter is through the use of metaphor. Over the past 25 years, the marketing, advertising and media industries have seen the transformation of Nielsen ...

“WHAT do you mean by that?” It’s a question often asked in a conversation. When someone says “I love that building”, it is bound to elicit a response asking for more clarification. “What do you mean ...

We, in America and many other modern nations, are obsessed with measurement. Our motto seems to be, “If you can’t count it, it doesn’t count.” We’re especially obsessed with measuring children’s ...

Put the tape measure at the top of your hip bone, then bring it all the way around your body, level with your belly button. Make sure it's not too tight and that it's straight, even at the back. Don't ...

Pharma advertising operates in an environment where complexity is the norm. As privacy rules tighten and identity-based targeting erodes, marketers often find themselves relying on fading signals, ...

Often the best way to understand a complicated matter is through the use of metaphor. Over the past 25 years, the marketing, advertising and media industries have seen the transformation of Nielsen ...