Learn what employee performance measurement tools are, what their benefits are, and some of the top software to use in your ...

Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

Trusted by over 15,000 brands and counting, including some of the biggest names such as TikTok, Netflix, Pepsi, and Lululemon, AppsFlyer is one of the leading marketing attribution platforms that ...

In today’s rapidly evolving landscape, the need for efficient, adaptable facilities is paramount. Property owners and facility managers, architects, planners, and builders play a crucial role in ...

Over a decade ago, connected TV (CTV) was a growing technology but had almost zero practical use for marketers. Advertising opportunities were limited, and programmatic buying capabilities were ...

NEW YORK — Despite years of innovation and investment, the push continues for more accurate and effective measurement in advertising, whether brands are assessing viewership across linear and digital ...