producing a customized product on demand for a specific, named customer after receipt of an actual order, and, producing it with the same efficiency as one would expect from a mass-produced product.

Some brokers have had success in this dynamic by “mass customizing” the kind of personalized benefits packages small business owners want. Traditionally, small groups in the less-than-50 market have ...

The growing demand for customization in quick-service can be attributed to consumer insistence on a “me society” and operators’ intense battle for food-share. Customization in fast food began with the ...

PC makers, auto manufacturers, clothing brands, and now even General Mills--have tried and will continue to try mass customization strategies over the Web with varying degrees of success. Successful ...

GENERAL MOTORS ON Tuesday will come another step closer to fulfilling its build-to-order consumer strategy when it announces a $7.5 million deal with Chrome Data. Chrome of Portland, Ore., aggregates ...