Ready to bring the power of visuals to B2B? Join us for "Visual Communication Mastery: Streamlining Marketing Workflows." This webinar will help you unlock new visual communication tactics, transform ...

In an ever-evolving and constantly changing market, one of the biggest events in marketing is a launch. And though what you’re launching varies, from unveiling a new brand to announcing a new product ...

We are a cohesive team of creative, collaborative, and strategic thinkers who build Pratt’s brand and reputation through compelling stories, imagery, and branded materials, supported by analytics and ...

The visual elements of a brand are immensely powerful, even if we don't often stop to analyse them. But as marketers, it's important we have a coherent, coordinated strategy. This guide by Base One ...

As a marketer who started in the ‘good ole days’ when we pushed marketing out the door using flyers, newspapers and brochures I was happy to see those days disappear. Interaction, assimilation, ...

Prof. Aleks Farseev is an Entrepreneur, Keynote Speaker, and the CEO of SoMonitor.ai, a GenAI Marketing Communications Analysis Platform. Marketer using A/B testing With its latest advancements, AI ...

When developing your integrated marketing communication strategy it is important for a business to know the IMC planning process they should be going through. Here we go through the overall IMC ...

Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing channels pays off.

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

If I had to describe European tech growth over the last few years with one word, it would be ‘disruptive’. While it may seem cliché, I’ve chosen this word for many reasons. Through a positive lens, ...