Marketing research is at the heart of addressing the four P's of marketing: product, price, place and promotion. That is, the product must satisfy a need, be priced at the right level in a place where ...

CEO at RightMetric, a searchable library of data-backed case studies for marketers that provides quick answers to tough questions. It's no secret that marketing has become more competitive than ever ...

All businesses need to develop a form of marketing strategy. This may be as simple as focusing on building up word of mouth or it may involve a complicated multi-pronged media advertising campaign.

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

AI shopping agents are rapidly becoming a meaningful share of online “shoppers.” New research shows that many classic ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Data-driven decision-making (DDDM) is just a fancy term for making intelligent decisions based on what your data is telling you. Modern market research combines DDDM with advanced technology to ...

This template will help you develop a market research brief that will ensure your research partner collects and delivers the right research insight to meet your exact objectives. Content, Creative & ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Market research is an integral step in a successful business development effort, whether you are part of a startup, launching a new product or rebranding your business. When you skip out on market ...

A market analysis can help you identify how to better position your business to be competitive and serve your customers. A market analysis is a thorough assessment of a market within a specific ...