Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Prompt marketing invites your audience into the cockpit, sharing not only insights but also the exact prompts, constraints ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

If I had to describe European tech growth over the last few years with one word, it would be ‘disruptive’. While it may seem cliché, I’ve chosen this word for many reasons. Through a positive lens, ...

Focus on understanding your target audience to create tailored, data-driven marketing strategies. Stay agile, constantly testing and adapting your marketing tactics based on performance and feedback.

This guide outlines key strategies for startups to craft compelling narratives and effective marketing plans to overcome challenges and achieve long-term success. A clear narrative and authentic ...

Effective communication is at the heart of every successful organization, but the strategies used can vary significantly depending on business size, type, and goals. Whether you're running a small ...

Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...

Student Life Communication and Marketing supports the Division of Student Life with strategic communication and marketing needs. We collaborate with departments to develop and implement communication ...

Factor Communications, on how regional language marketing has become India’s most powerful growth lever, unlocking ...