Market questionnaires are a form of quantitative, primary market research that can provide small business owners with specific information about their customers’ needs. Whether conducted over the ...

There are two types of market research: quantitative and qualitative. The first looks for pre-defined parameters that allow for input into spreadsheets and hard analysis. The second asks specific ...

The value of strong questionnaire design, complemented by the task of high-quality sample development, is not fully appreciated. Too often researchers relegate those two essential building blocks of ...

If you want to better understand your customers, you may find yourself thinking about putting together a short questionnaire. You might, for example, want to know how satisfied your customers are with ...

The questionnaire survey is a primary tool in market research. Questionnaire surveys are useful. However, even if they are well-specified and structured, there are limitations due to psychological ...

If your company or brand interacts with consumers, you’ve likely heard of market research, but there’s a good chance you’re unclear on its exact meaning or how your company can benefit from it. Is it ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...