Leading organizations must modernize their insights and market research functions today because the landscape of customer expectations, technology, and competition has fundamentally shifted. There are ...

The knowledge management startup Stravito AB is using artificial intelligence to transform how companies generate insights from their consumer research. Now, with Stravito AI Personas, the company ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Market research is crucial to any successful marketing plan. When you truly understand your customers’ preferences, likes, dislikes and needs — and adapt your messaging accordingly — you give your ...

The field of market research has seen paradigm shifts over the years due to forces such as the internet, mobile phones, neural sciences and process automation. Today, generative artificial ...

The pharmaceutical industry is experiencing a profound transformation in how it approaches commercial decision-making and insights delivery with a big wave of technology and AI at the doorstep. Market ...

Yahoo has launched PurpleLab in Australia and Southeast Asia, an innovative solution designed to address the challenges of speed and quality in the market research industry. This new platform is set ...

The artificial intelligence-powered and big-data-focused consumer insights platform ZappiStore Ltd. today said it has closed on a bumper $170 million round of funding led by Sumeru Equity Partners and ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Healthcare communications consulting firm Jarrard has hired Jed Lam to lead its newly launched market research and insights (MRI) unit. Lam joined the agency as an SVP earlier this month from Edelman ...

LIVONIA, Mich.--(BUSINESS WIRE)--Escalent is honored to announce the recognition of one of its financial services research teams as winners of Quirk’s 2021 Groundbreaking Research Project award. Quirk ...