On the surface, marketing management seems like every day, common sense project management. After all, it’s just creating a lot of copy and pretty pictures right? However, every aspiring marketing ...

Per the UA System requirement, Marketing & Communications must approve all marketing and advertising efforts via the Marketing Approval Form. This includes: media buys — print, TV, radio, billboard, ...

Before launching a technology-driven marketing transformation project, conduct an honest assessment of the status of your current processes, people, data, technology and culture. Marketing departments ...

University Communications and Marketing and Regionals marketing team provides marketing and communications services to the university community. If you are seeking our support, please review our ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. For many people, the Covid-19 pandemic has changed both ...

What are the best entry level projects to help marketers dip their toes in the artificial intelligence waters? Here are five recommendations. Marketing teams are increasingly turning to artificial ...

System integration unites different computational or software programs in order to coordinate their processes. In doing so, it ideally provides a more user-friendly experience by streamlining the ...