To most people, the word 'logo' has very modern associations. It makes us think of things like the golden arches, or the word 'Coca-Cola' in a florid script, or a chrome apple with a concentric bite ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...

Nostalgia is a powerful motivator, and there's no better proof than this list of restaurants that tried something new and ...

It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...

In our ever evolving world a logo is more than just a graphical element; it’s the visual cornerstone of your brand’s identity. A well-designed logo serves as an instant reminder of a company or ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

Those of you who have fought in the trenches of the online dating scene will likely be familiar with the humble Tinder logo – a pink background with that unmistakable white flame. While it might be ...

The misuse of the word “logo” is one of those things that gets many design-minded people practically purple-faced with anger (a sibling to debate over “fonts” v. “typefaces”). A logo, they say, is not ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

A crowd watches as organizers reveal a new name and logo — Utah 2034 — at Salt Lake City International Airport, as they count ...