It’s the rhetorical equivalent of having your cake and eating it. No wonder politicians love it Sometimes an unfamiliar ancient Greek word can mask a rhetorical device that’s as commonplace as salt.

It’s someone’s job to name new medications. Drug Company A approaches Marketing Company B and says, “Hey, we’ve got this new drug. It makes people happy in the short run, but they’ll still have to ...

Example - " saying `I was not a little upset' when you mean `I was very upset' is an example of litotes" ...