Why relevance — not reach — is the key to building a powerful media contact list How to connect with the right journalists without spending a fortune on PR tools If you want to get featured in the ...
The significant value of B2B content marketing is paving the way to the new wave of content-first link building. A targeted Google search will return lists of articles around topics like “lists of,” ...
Forbes contributors publish independent expert analyses and insights. I write about the franchising, restaurant and food services industry. With all the talk of text message marketing, it is essential ...