Content is increasingly available across platforms and devices, but most media agencies still take a channel-based approach to planning. Linear and digital planners not only operate in silos, but the ...

Health advertisers have typically relied on linear TV for its scale without truly knowing if they are reaching the right patients. Airtime is purchased based on the most basic demographics that often ...

Amazon is showing signs it may be ramping up its efforts in linear TV streaming, confirming longtime speculation about the tech giant’s evolving streaming strategy. Several postings for jobs at the ...

Agencies can no longer plan digital and linear investments separately. Integrating planning strategies and investments at OMD will be a core focus for George Manas, who joined as president and chief ...

When TV planning originally began, age and gender was all that was used to target consumers. This worked for some advertisers because demographics were more homogeneous, product differentiation was ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Amobee, the global advertising technology company reinventing advertising for the converging world, today unveiled CTV Allocator, a significant enhancement to ...