This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Snapchat’s adding some new tools to its Lens ...

Snap is quickly becoming the gold standard for augmented reality. About a year ago, the company released new ground segmentation Lenses. Since then the company has focused increasingly on expanding ...

Like the Upside Down in “Stranger Things,” do you believe in alternate, parallel dimensions? Well, to promote season two of the Netflix sci-fi sensation, Snap is making such worlds a virtual reality.

To the untrained eye, Snap Inc—in a world of technology darlings—is synonymous with Facebook, Google and Twitter. The advertising and investment community perpetuates this association and creates ...

As Snap’s creators begin to experiment with the company’s augmented reality Spectacles hardware, the company is delving deeper into juicing the capabilities of its Lens Studio to build augmented ...

Despite Snap's ( SNAP) lackluster performance since going public in March of 2017, Apple ( AAPL) recently revealed that Snap's Bitmoji and Snapchat apps were the number one and two most downloaded ...

At the end of last year, Snap introduced Lens Studio, a platform that allows developers to create AR lenses for Snapchat. Today, the company is announcing new features for Lens Studio, including seven ...

Posts from this topic will be added to your daily email digest and your homepage feed. is the editor of the Platformer newsletter and cohost of the Hard Fork podcast. Snap’s second official app is a ...