Building a culture of innovation and collaboration has never been more critical within real estate organizations. Thanks to the pandemic and historically low interest rates, this industry underwent ...

Jeff Smedley of CallSource makes the case for implementing an effective lead management systemBy Jeff Smedley, CallSourceToday’s multifamily industry is faced with a never-ending challenge: To ...

For many, this tumultuous year has shown how important it is to be agile in dealing with crises and changing market conditions. Business agility is understood as having flexibility in your operations ...

At some point, you realize that your lead generation programs are working and – presto – leads are coming into the company. But the aftermath is a total scramble. You’ve probably used spreadsheets to ...

Multifamily communities move heaven and earth to acquire new-resident leads. However, leads often aren’t thoroughly captured, often falling through the cracks in the lead-management process.