Business Wire

LG Ad Solutions Positions Home Screen as CTV’s Fastest-Growing Opportunity for Brand Attention

LG Ad Solutions reports significant growth in general-market advertisers using Home Screen placements, underscoring the surface’s rise as CTV’s highest-impact real estate. MOUNTAIN VIEW, ...
Morningstar

Smart TV Home Screens Have Become the New Movie Trailer, New LG Ad Solutions Study Finds

86% of viewers say Home Screen promotions remind them when new movies are available to rent or buy — and 67% take action According to the study, 86% of viewers say a Home Screen promotion has reminded ...
MediaPost

Chaumet Luxury Brand Runs First 3D CTV Campaign On LG Home Screen

LG Ad Solutions launched the first 3D native digital display on its platform for the collection of high-end jewelry brand Chaumet's Joséphine Aigrette, with support from Teads and Publicis Media Luxe ...
exchangewire.com

LG Ad Solutions Positions Home Screen as CTV’s Fastest-Growing Opportunity for Brand Attention

LG Ad Solutions, a global leader in advanced connected TV (CTV) advertising, today (18th November, 2025) released new findings illustrating how the Smart TV Home Screen has become the new "first ...