Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
Newser on MSN

Lego unveils 'most revolutionary innovation' in 50 years

Lego is rolling out a high-tech twist on its classic bricks, though not everyone is thrilled about it. At CES 2026 in Las ...

Lego launches intelligent bricks in the biggest upgrade to its products since 1978

The Lego Group confirmed major changes since 1978 with its latest announcement of intelligent bricks marking a new era of ...

Lego Gives Its Analog Bricks a Digital Brain—With No Screen Time

LEGO said they didn't even want a power switch on the brick or even a reset button, and the SMART Bricks all recharge wirelessly and stay powered even after years of no use. LEGO claims one of the mai ...
Yahoo Finance

Gaming and sustainability: Lego ventures further into digital spaces

Made ubiquitous for its iconic multicoloured blocks, toy manufacturer Lego has proven adept at identifying new markets to expand into and the factors that affect the demand for its products. From ...
Mashable

Lego—yes, even Lego—is laying people off and going digital

LONDON, ENGLAND - NOVEMBER 16: A container of Lego heads are seen during an opening party event at the new flagship Lego store on November 16, 2016 in London, England. The new landmark store is be ...
New Atlas

Lego Fusion merges physical brick-building and digital play

Lego has revealed a new line of play kits which are designed to combine its traditional brick-building and app-based gaming. The new Lego Fusion range will allow children to photograph their ...
Los Angeles Times

Lego sales slumped for the first time in 13 years. Its CEO wants more digital toys

The man running Lego A/S wants to merge the toymaker’s iconic building blocks with digital gadgets to help revive a slump in sales. “We see this as a way of keeping children interested for a ...