it's also launching the first experience-centered Lego House in its birthplace BIG Unveils Its Plan For LEGO’s New “Experience Center” And it looks like . . . a bunch of LEGOs.

How do you build a brand-new LEGO video game studio ... Christiansen expressed LEGO isn’t modifying plans for its soon-to-open Virginia factory, even though tariffs could soon complicate ...

“We can definitely say as long as we’re under the Lego brand we can cover experiences for kids of all ages, digital or physical," Christiansen told the outlet, "[Game development in-house] is ...