Don't mistake a goal for a KPI. Learn the difference and set yourself up for success by determining your KPIs and goals correctly. The nomenclature of digital marketing can be confusing. Even seasoned ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

KPIs, or key performance indicators, can serve as important yardsticks for measuring your brand’s performance. Unfortunately, just like New Year’s resolutions, all too often businesses set KPIs at the ...

A key performance indicator (KPI) is a measurable value that demonstrates how effectively a company, department or individual is achieving key business objectives. KPIs are tracked to evaluate success ...

Successful companies are continually monitoring and measuring their performance. This does not mean that they micromanage their employees, but rather they identify Key Performance Indicators (KPIs) ...

Any brand leader or business owner will tell you that one of the most important aspects of the job is setting and measuring growth goals. Tracking growth isn’t just good for your bottom line; it’s ...

It's important to track, measure and assess the performance of your software development teams as an engineering leader. This way, you ensure that you'll come up with the highest quality product. This ...

Oboard has added KPI tracking functionality to its OKR software, a move aimed at helping teams measure what matters without jumping between tools. Until now, the platform focused primarily on OKRs.

It’s essential to track SEO performance to understand what activities are useful and which are not. However, there are multiple reasons why it’s difficult to accurately estimate the ROI (return on ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Morris, co-founder of ...