In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers. His framework maps roles based on their internal or external focus and whether ...

We’re entering a new era of the workplace, and companies will need to evolve accordingly to keep employees engaged and drive productivity across the entire organization. And the transformation process ...

HR teams deal with a steady mix of people, processes, and pressure. Hiring, onboarding, internal requests, compliance, ...

Process improvement can be a frightening concept. For many people, it signals the start of a downsizing cycle or at least a period of uncomfortable change. The truth is, process improvement has been a ...

Gaining a full understanding of agency business processes is essential as governments deploy more digital services to meet growing public needs. Agencies must have insights into existing processes ...