In a prior article, we discussed the importance of links regarding where a webpage ranks. Linking still matters regarding where a webpage ranks in the search engines. While some may diminish links’ ...

Internal in-content linking practices have remained the same for the past twenty years, which is strange because Google has gone through dramatic changes within the last ten years and even more so in ...

External and internal linking strategies have long been cornerstones of SEO work, but now many marketers are wondering if link equity still matters in today’s AI-driven search landscape. In reality, ...

Google shares three key tips for effective internal linking to improve SEO and user experience on websites. Use descriptive anchor text for internal links. Internal links guide users and search ...

Google's John Mueller was asked if internal links that point to its own page, does Google give those links more weight. In short, John Mueller of Google said no. The question from Sina Afkham was, ...

Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to create success stories. Creating links is an essential part of on-page search ...