A team of researchers from mobile engagement solutions provider mPulse Mobile and Downey-based Kaiser Permanente Southern California found targeted text messages may improve refill adherence among ...

According to Romanceast, messaging platforms that integrate interactive tools, such as quizzes, polls, shared activities, and multimedia exchanges, see higher user participation and longer session ...

Google LLC wants to turn the traditional email into something more akin to an interactive web page. The search giant today started rolling out AMP for Email, a technology that enables companies to ...

Interactive email campaigns have higher engagement rates when compared to traditional email messages, according to a recent study by Experian Marketing Services. When compared to non-interactive ...

A new large-scale study shows that interactive, tailored text messages can improve medication adherence by 14 percent. "The program results far exceed our expectations with 44 percent refill rate in ...

Dynamic email, a new feature that Google is currently rolling out to Gmail, aims to make emails more useful through interactive elements. Several companies, including Google itself, is already taking ...

This executive interview with Jack Philbin, chief executive officer and cofounder of Vibes, sheds light on Rich Communication ...

It has been weeks since Apple’s iOS 10 launched. By now, you’ve likely seen a surprise or two flash through your text messages. It might have been a preview image for a website. It could’ve been a ...

Regulations, outdated systems and security concerns make financial change feel more like chess than a sprint. But in customer engagement, standing still means falling behind. Enter RCS (rich ...

It has been weeks since Apple’s iOS 10 launched. By now, you’ve likely seen a surprise or two flash through your text messages. It might have been a preview image for a website. It could’ve been a ...