Many ABM campaigns rely solely on data and insight (the brains) to do the job, and though they often generate positive results, they’re not as effective as they could be. When a campaign uses these ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Blue Yonder, a world leader in digital supply chain transformation and omni-channel commerce fulfillment, won the ABM Program of the Year at 6sense Breakthrough 2023 for a pilot ABM (Account-Based ...

Prateek Panda is a three-time entrepreneur and marketing leader currently the VP of Marketing at Tonic.ai. Account-based marketing (ABM) has traditionally been a powerful strategy for targeting key ...

(Ad) Marketing and sales are instrumental in ensuring that your business reaches a sustained level of growth and success. But the traditional B2B marketing and sales funnel aren't likely to accomplish ...

Upskill your teams and enhance your learning with our ABM training. Looking to take your marketing efforts to the next level? Account-Based Marketing (ABM) is a powerful strategy that can help ...

These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

With just 26% of organizations currently conducting separate measurement and attribution for their account-based marketing (ABM) programs, the low adoption rate suggests that while many organizations ...