Your vision statement is your hope for the future – an inspiring, futuristic thought that's memorable in its simplicity. You wouldn't guess it by reading most businesses' vision statements – including ...

Defining your company’s vision and mission is crucial not only for effectively presenting your brand in the market, but also for internal operations. A company’s vision and mission statements keep the ...

Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

I always thought vision and mission statements were corporate rubbish that — metaphorically or actually — made up the opening slides of an overly long and unnecessary presentation that no one ever ...

Having an inspiring and attainable vision statement for your company is one of the most important ways to motivate the entire staff's progress toward attaining particular goals. When you are starting ...

Here’s an uncomfortable truth: Your vision statement is like a participation trophy on your website. It rests there, grammatically correct but strategically blurry, inspiring no one. Reflect on ...

Entrepreneurs must understand the key differences and similarities between mission statements and visions statements, and should have both for their organization. These statements can help define the ...

Opinions expressed by Entrepreneur contributors are their own. When the Walt Disney Co. was created in 1923, it had a simple vision. The company wanted to be the “world’s leading producers and ...

Providing people with a compelling vision of the future is a typical approach to inspiring change. Leaders craft vision statements to convince people the future painted within their PowerPoints will ...

Who would have ever thought that something so philosophical could be so consequential? I thought creating a mission statement and vision statement for my business would be easy enough: a little ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. While mission and vision statements can be motivational ...

Opinions expressed by Entrepreneur contributors are their own. I always thought vision and mission statements were corporate rubbish that — metaphorically or actually — made up the opening slides of ...