My 5-year-old nephew once confidently told me that all dinosaurs were green because his three dinosaur toys were green. So I showed him a nature documentary, Walking with Dinosaurs, and suddenly, ...

Inductive marketing uses specific observations about consumers in a given marketplace to create broad advertising campaigns and product/service offerings. This marketing technique uses inductive ...

As this is the fourth edition—though enlarged and partly re-written—of the work under notice, it is not necessary to review it in detail. It is sufficient to mention, by way of reminder, that for the ...