Opinions expressed by Entrepreneur contributors are their own. Franchising can be a great opportunity to gain capital quickly with a lower level of risk involved. It’s no secret that marketing and ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Developing and implementing a strategy that helps your product sell itself is an aspiration for many businesses. A good marketing strategy ends up targeting the right audiences in ways that get them ...

After you’ve evaluated the organisation’s departments and processes, the next step in building a CRM project is to build and execute an implementation plan. This plan should encompass the organisation ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...