Everett, WAOn becoming president of Fluke in September 2005, Barbara B. Hulit assumed responsibility for the Fluke Industrial and Fluke Precision Measurement businesses. Hulit came to Fluke from The ...

LONDON--(BUSINESS WIRE)--A well-known customer intelligence company, Infiniti Research, has announced the completion of their latest article on target market analysis and strategic planning. The ...

Successful efforts start by identifying customers’ pain points. Two experts reveal how to implement a successful transformation plan. For insurers, that journey began with utilizing tools to estimate ...

Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. Using AI to boost sales is not a new idea. In fact, back in ...

Customers are your lifeblood. Many businesses do not support, do not have solid relationships and do not have profitable situations with their customers. This is the reason why companies do not grow, ...

Email teams may be suffering from larger issues affecting their organizations. For one thing, 70% of marketing leaders are struggling to identify and engage audiences across multiple touchpoints, ...

Social listening is the process of monitoring and analyzing social media conversations to understand customer needs and preferences. It is a valuable tool for businesses of all sizes, as it can help ...

One of the biggest mistakes startups can make at an early stage is not identifying their ideal customer personas (ICP). It is perfectly sensible though, as all your efforts at this stage of growth are ...

Opinions expressed by Entrepreneur contributors are their own. In business, understanding the characteristics, attitudes and behaviors of the “primary customer” is crucial for a successful marketing ...

Following hot on the heels of the Covid pandemic, the current cost-of-living crisis is putting increasing pressure on customers and their ability to balance competing financial demands. The StepChange ...