Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws. For one, Universal Analytics (UA), the ...

Google today announced that Google Analytics will stop logging IP addresses and the company plans to sunset its legacy Universal Analytics product in a privacy standards overhaul. In its place, Google ...

Damn patent trolls to hell – but this is about a different kind of IP. The walls are closing in on IP addresses as an identity signal, as browser makers and hardware manufacturers devise methods for ...