Imagine you’re given a choice between receiving P1,000 today and P1,500 after two months. What would you choose? Most people would opt for the immediate P1,000. This common preference for immediate ...

What is Hyperbolic Discounting, and how is it related to investing? Before I answer this, let me first give you a thought experiment. Below are three scenarios that I want you to consider. Carefully ...

New Year’s is a traditional time to make resolutions and set goals. As behavioral economists know, it is also prime time for hyperbolic discounting. What is hyperbolic discounting? In daily life, it ...

Long-term brand investments – those that build equity, reduce price sensitivity, and drive future growth – may be systematically misjudged by the very models used to evaluate them. After publishing ...