Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

To drive results, data must shape decisions in real time. That means prioritizing clarity, ownership and follow-through. When ...

4. Create a Data-Driven Culture: For marketing analytics to be effective, they need to be part of the organization’s culture.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Dan McKone It’s become an ...

For as long as humanity has conducted business, we’ve used data to make better decisions. Farmers observed which crops flourished in which seasons and planted accordingly. Vendors saw which products ...

Artificial intelligence has already demonstrated a wide range of useful applications, such as helping digital creators streamline their work. But, based on my experience as a business owner, I’ve ...

Starbucks is focused on applying data and AI to enable strategic decision-making through customer-centric, data-driven ...

Companies spend lots of time trying to figure out who is engaged with their work, which managers are the most effective leaders, and how to keep good employees from leaving. Historically, those ...

In today's data-driven world, businesses depend on the ability to transform raw data into meaningful insights. Business analytics is the process that enables organizations to make informed decisions, ...

Analytics have revolutionized many sports, and basketball is no exception. In the NBA, data-driven strategies are shaping everything from roster construction to game-time decisions. This article ...

But here’s the thing—it doesn’t have to be one or the other. The best leaders know that data and intuition are two sides of the same coin, and when used together, they can drive decisions that are not ...