For decades, corporate treasury management followed a very simple playbook of protecting the company’s cash. Excess capital was typically parked in bank deposits, short-term government bonds or other ...

More than two decades ago, Jeff Bezos and Amazon ushered in the term “flywheel” to the modern business lexicon, describing how various components of Amazon’s e-commerce ecosystem feed off one another ...

Neil is a Partner at LOCAL, a Change Marketing™ company helping Fortune 500 clients treat their employees as an audience worth winning. Organizational inertia is often cast as the villain of any plan ...

The funnel concept has been around for a long time. Marketing teams use it to plan out the journey people take from prospect to lead to customer, and it’s worked. Lately, however, companies are ...