1 after completing Paqui's "One Chip Challenge" Michael Lee Simpson is a ... I miss my son so much, I miss him so much." 4 Members of Same Utah Family Killed in Head-On Crash: 'Our Hearts Are ...

I miss my son so much, I miss him so much." Sarah Dussault/MediaNews Group/The Mercury News via Getty The “one chip challenge” comes from the snack brand Paqui. Paqui sells the singular spicy ...

If you're into watching influencers perform masochistic tasks for the #views, you may have stumbled across some poor souls attempting the "One Chip Challenge" from Paqui. The chip is peppered with ...

the lack of brand-name recognition was a persistent challenge that needed to be addressed. We made the world's spiciest tortilla chip, packaged it individually in a coffin-shaped box and challenged ...