To learn more about our editorial approach, explore The Direct Message methodology. You’ve probably told yourself you’re only signing up for the points. The coffee shop rewards card, the airline miles ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

American Airlines has revealed what’s changing—and what’s staying the same—in its AAdvantage loyalty program in 2026. The ...

How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

Loyalty programs sound great in theory, but the reality can be wildly inconsistent. Some truly help your money go further, while others hide behind confusing rules and low-value points that feel ...

In today's fast-paced world, QSRs have become a staple for many consumers seeking convenient and affordable meals. To foster customer loyalty and drive repeat business, these restaurants have ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Royal Caribbean Group is shaking up cruise rewards by expanding how travelers can use their loyalty points — no matter which ...

Whether subscription economics can work in travel at scale remains unproven. Wyndham is betting its new paid tier of its loyalty program will provide an answer, but questions remain. Wyndham wants ...