Hotel loyalty programs sell us the world. It's hard not to conjure dreams of waltzing through five-star lobbies to be welcomed (ahead of everyone else, of course) to an upgraded suite, a bottle of ...

Photo Credit: A view from a bath at a remote tented hideouts of Zannier Hotels Sonop in Namibia, now bookable via Hyatt's loyalty program and Mr & Mrs Smith. Source: Hyatt. Hyatt Hotel loyalty ...

In recent years, hotels have moved beyond simple free loyalty memberships and launched paid subscription models that promise day‑one benefits like instant upgrades, guaranteed discounts, bonus points ...

I spend well over 200 nights a year at properties participating in major hotel loyalty programs. But while there's a lot to love about these kinds of programs and the hotel elite status that can come ...

Photo Credit: A thoughtful welcome at Fairmont The Palm — a small gesture that reminds us how true loyalty is built through personal touches, not just points. Unsplash For years, airlines and hotel ...

Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Today’s savvy traveler isn’t just counting points—they’re ...