In behavioral research, it is largely assumed that people adapt their personal behavior to match the behavior of a reference group. A distinction is made between descriptive norms—the assumption that ...

Last month, MobiHealthNews published a roundup of digital health crowdfunding campaigns on Indiegogo and Kickstarter. One campaign that reached its goal early, called Flaredown, aims to help people ...

Health and Human Services Secretary Robert F. Kennedy Jr. is planning to launch a sweeping, four-year public relations campaign called “Take Back Your Health” that could cost tens of millions of ...

In his keynote address, Robert Hornik, Wilbur Schramm Professor of Communication, Annenberg School of Communication, University of Pennsylvania, discussed four guiding principles for health ...