The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing.

Google Analytics is removing four attribution models in October 2023. A new "calculated metrics" feature will allow custom combinations of metrics. Users should audit reports and test new models now ...

Google Analytics 4, or GA4, is a fantastic tool for user-behavior analysis. It can provide all the data you need for tracking user interactions. But as you gather insights and make improvements to ...

As Google upgrades Google Analytics to its latest version, GA4, it must also update the metrics associated with its tags. UTM tags are a cornerstone of analytics strategy. Their role with digital ad ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

Google has added six new dimensions and metrics in the new Google Analytics 4 audience builder. These metrics should help you track your website metrics and goals in more detail using the audience ...

While Google is sounding the trumpets on the transition from Universal Analytics to GA4, it is also beating the drum to herald new features for the venerable analytics platform. Collections are a set ...

Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will rename legacy conversion to key events, and there are new ...

Earlier this week, Google Analytics 4 posted that it has gained additional metrics and dimensions to all Google Analytics 4 accounts. These new metrics and dimensions include UTM term, UTM content, ...

Google has updated the title it uses for real time analytics in Universal Analytics 3 to read “in the last 5 minutes.” Previously this section was titled “right now” but with Google Analytics 4 ...

Google Analytics is an incredibly powerful tool for measuring digital performance. It can also be quite overwhelming, especially when trying to figuring out which of the many available insights you ...