In an uncertain business environment and tight economic conditions, customer testimonials should never be taken for granted or underutilized—especially the ones captured on video. Sharing this type of ...

Good testimonials should also be specific about how your business, product, or service helped the customer. Vague generalizations like “This is an amazing product!” won’t convince anyone to buy from ...

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and ...

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Editor’s Note: For any questions regarding the law, please consult an attorney. Customer testimonials are great for your business. They build customer trust, create goodwill for your product, and show ...

Prospective customers are much more likely to buy when they feel their peers have vetted and endorsed a product and, by extension, the person who’s selling it. The best way to do this is to get a ...

Asking a customer for a testimonial shows you value his or her opinion and that person is a valued customer. Just asking will bump her up the loyalty ladder. If your customer writes a good review of ...

Davis Nguyen, Founder and CEO of My Consulting Offer, talks about customer testimonials – specifically how to get them and how to get the most out of them. For episode 185 of The Search Engine Journal ...

It’s often said that the best form of marketing is word-of-mouth praise from happy customers. People are more likely to buy products or services if they hear a positive review from another consumer in ...

Trust underpins our most valuable relationships. And in business, just as in life, this trust is hard-won and incredibly valuable. Testimonials communicate this trust to your prospective clients as no ...

Ah, tried and true testimonial spots. Some work well, some… not so much. Audiences have heard so many commercials using testimonials that yours better ring true, or your advertisers’ messages will be ...

When you get right down to it, there are only a few compelling stories that sell products and services. While aspiration, empathy, desire, brand loyalty, price and delivery performance are all ...