Jason Druss from the Premiere Pro team gave us a look at Adobe’s new Generative Extend feature live on the NAB 2025 show floor. It’s the first generative AI tool built directly into Premiere Pro, ...

Adobe MAX starts today in Miami and one of the big announcements from the show is the addition of a new Generative Extend beta to Premiere Pro powered by the Firefly Video model. The list of Adobe’s ...

AI video technology is ramping up, and Adobe is bringing its most recognizable AI editing tool out of beta. Generative extend is now the first Firefly-powered tool in Premiere Pro, coming out of beta ...

SAN JOSE—Adobe today announced the official launch of its Generative Extend AI tool for Premiere Pro. The feature—announced at its Adobe Max conference last fall, was originally rolled out in beta for ...

Adobe has previewed some of the generative AI features coming to its video editor, Adobe Premiere Pro. Premiere Pro is slated to receive AI features like generative extend, object addition and removal ...

Adobe says it's building an AI model to generate video. But it's not revealing when this model will launch, exactly -- or much about it besides the fact that it exists. Like many generative AI video ...

Adobe is joining several other players in the generative AI (GAI) space by rolling out its own model. The Firefly Video Model is powering a number of features across the company's wide array of apps.

Adobe launched video generation capabilities for its Firefly AI platform ahead of its Adobe MAX event on Monday. Starting today, users in a limited beta can sign up to test out Firefly’s video ...

Disney has agreed to license 200 of its most beloved characters for use in Sora's generative AI videos, alongside a $1 ...

Adobe’s Firefly generative AI service is evolving into becoming more of a front-end service for generative AI in general, as Adobe has made its text-to-video capabilities generally available as well ...