Gen Z not drinking as much as previous generations did at their age," Holl said. "Gen X, where I am, we’re starting to slow down. And the millennials have a sober/curious thing going on with a lot of ...
In the US, 66% of Gen Z wine drinkers said in 2024 that they ... simply by pouring into the right glass. As such, glassware should not be underrated as a marketing tool. But brands are going ...