What is a gap analysis? A gap analysis is a way a business can assess its performance and whether it is meeting its goals. In other words, a gap analysis aims to analyze the difference between where a ...

Leaders of all levels need this on their radar: Whether you’re a Fortune 500 executive or an aspiring entrepreneur, you need to know how to identify your company’s weaknesses. It’s a crucial skill for ...

Most teams treat SEO gap analysis as a simple keyword comparison. But a real gap analysis goes deeper. It shows where competitors cover topics more thoroughly, where their websites are easier for ...