Gamification was among the key trends he identified, along with the maker movement, virtual worlds and immersive worlds, and the Internet of Things. Brodnick created conceptual images and videos of ...

The following post was published on the Knowledge@Wharton website on December 5, 2012. Can work be fun? Is it possible for customers to have the same deep engagement with an organization's products or ...

There are many reasons why businesses should love gamification as much as users love games. As the retention and engagement-crisis increases and the attention span constantly decreases, gamification ...

Gamification is used in industries and businesses around the world to help improve motivation, results, and other important factors. When executed well, it not only helps improve an individual’s ...

Gamification has become a real buzzword over the last few years: News articles and statistics about applying game mechanics to incentivize behavior are published almost every day, and we’re seeing ...

More organisations are trying out gamification — applying game mechanics to non-game activities — but most of their gamified applications are failing because of poor design. It comes down to a failure ...

That is the conclusion of a Gartner report that predicts 80% of current gamified applications will fail by 2014 because companies have not invested in skilled game designers. In other words, the games ...

Brian Burke, research vice-president at Gartner, said: “Poor game design is one of the key failings of many gamified applications today.” Gamification is the application of game applied to non-game ...

Do we need a new name for something that is at least two centuries old? Read on to know why ‘gamification’ is going out of style, and what’s today’s game designers are focused on instead. Games and ...

Gamification is moving from simple novelty to a valid pedagogical approach that can deliver powerful learning experiences in higher education and K-12 classrooms alike—and this growth has led to ...