Digital marketing firm AppsFlyer has acquired DevtoDev, a comprehensive data analytics solution tailored for game and app developers. This strategic move strengthens AppsFlyer’s core offerings in ...

In recent years, the NBA has seen big changes in how teams approach and strategize their games. These changes are mostly due to the use of analytics, which involves using advanced statistical analysis ...

• Antony Lee, analytics head for London-based Saracens Rugby Club and a former derivatives trader, discusses the importance of data in understanding behavior • According to one estimate, the global ...

Appcharge, a direct-to-consumer (D2C) platform for mobile games, and marketing measurement firm AppsFlyer announced a strategic partnership. They will offer a unified cross-platform mobile and web ...

The digital transformation of the gaming industry has introduced new ways to enhance player experience, especially in the world of online slots. One of the key innovations driving this transformation ...

Sports broadcasting has evolved beyond simple commentary and live footage. The integration of real-time statistics and analytics has changed how fans experience matches. Data now provides deeper ...

"You don't have to do what the numbers say," Mike Macdonald said, adding that variables such as how a game is going, the feel ...

As user acquisition costs continue to climb and the complexity of global game operations intensifies, many studios are discovering the limitations of their traditional analytics tools. The modern ...

MLB side Texas Rangers uses cutting-edge data analytics to deliver real-time game insights into player acquisition, development and healthcare. The 2023 World Series Champions recognize big data can ...

Evgeniy Kurenkov is the founder and CEO of Magify, an analytics and live-ops platform for game studios. Take a look at the top ten free-to-play games in any category and you'll see they're all built ...

Paul Ballew, Chief Data & Analytics Officer at the NFL, took multiple shots at Nielsen on Tuesday, accusing the ratings giant of “under-counting” viewership for many of the league’s game telecasts. In ...