A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

Customer onboarding is by far the most important goal of online presence. The problem is that when dealing with mobile traffic, you are limited to small screens and mobile device functionality.

Lead generation is critical for the success of B2B businesses, in particular. A consistent flow of high-quality leads drives growth and revenue. However, all lead channels, including lead-generation ...

InsightSquared has launched Free Lead Generation Report, an app that tracks and assesses lead generation performance in real time. InsightSquared has launched Free Lead Generation Report, an app that ...

Generating quality leads can be a tall order, but often the real work begins after a prospect lands on your website. Getting buyers to share valuable contact information requires carefully constructed ...

No matter how perfectly crafted your PPC ads are, their success hinges on what happens after the click. In 2025, optimizing your forms and follow-up processes is the key to turning traffic into ...

In the wild world of online business, lead generation is like finding treasure on a digital map—it's crucial for survival and success. This is your guide to understanding why lead generation is the ...

"Popup Like It’s Hot," Mailchimp’s latest ad campaign, sets the tone for its remixed innovation for marketers MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Intuit Inc. (Nasdaq: INTU), the global financial ...