Hard to believe it nowadays, but ads matter, even among Millennials. The top ad last year, based on Nielsen's "Branded Memorability Index" measure of viewers' ability to recall an ad and brand 24 ...

Remember the first time you asked your parents for a kid’s meal? The excitement of opening the newest toy, almost outweighing the meal itself? Most adults don’t. But early on as a parent, you ...

Pre-school age children who are exposed to child-targeted fast-food advertising on television are considerably more likely to consume fast-food products, according to a recent Dartmouth-led study ...

Fast food commercials fall into this category. The competition is fierce, so companies know that the ads need to get your attention. And get it, they do. From nostalgic images to shots that linger on ...

There's nothing quite as satisfying as a juicy burger from your favorite fast food joint, especially when the late-night cravings hit. While we love indulging in some fries or chicken tendies, fast ...

Children as young as age 2 are seeing more fast-food ads than ever before, and restaurants rarely offer parents the healthy kids’-meal choices, according to a new study from Yale’s Rudd Center for ...

Every year, food and beverage companies spend billions to convince kids that it’s cool and fun to consume products that are high in calories, added sugar, saturated fat and sodium—products that ...

ATLANTA (AP) - A little less "I'm Lovin' It" could put a significant dent in the problem of childhood obesity, suggests a new study that attempts to measure the effect of TV fast-food ads.