Five years ago this month, Kia took what seemed at the time to be a sledgehammer to its brand in the form of an inscrutable new logo. Today, its U.S. sales have never been higher. Kia America ...
In 2025, that was more true than ever. Brands that rolled out a new look this year were scrutinized for everything from their font and color choices to the potential ideological implications of their ...
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